I Listen, I Forget
I See, I Remember
I Do, I Understand
Old Chinese Proverb

 
 

 

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Our Business Simulations - what are they?

They help develop an integrated business management skill-set. Participant-teams are placed into a very realistic business setting.  They run a virtual company for six to eight business quarters and teams compete with each other for market leadership.

The purpose of the simulation is to help develop insights into the strategic and operational issues of a business enterprise, by making many cross-functional decisions and analyzing the consequences.

A Business Simulator
It is a sophisticated computer program that mimics the competitive, ever changing marketplace. The simulation exercise lets teams learn and gain experience by making true-to-life business decisions. They deal with market analysis, strategy formulation, and implementation of strategy, and they see the immediate results of their actions.

With business simulations, the transference of skills to the job is much faster than with the case-study method or the "talking-head" method.

...which is fully web based
Designed for the web, it provides ease of use and accessibility. It eliminates the need for software installation, and avoids technical issues common in older simulations.

...completely cross-functional
Our simulation offers an efficient way to expose managers to all the functional disciplines of a business enterprise. Within a short amount of time they discover the connections between marketing, sales, operations, finance, accounting and team management. They will realize how their actions affect the performance of others and the bottom line of the entire organization.

...allows you to see the ongoing impact of decisions
It enables participants to see and feel the implications of their business decisions on several Balanced Scorecard measures.

In the simulation, focusing only on financial performance is not enough. Success lies in attracting customers and keeping their business. Participants must satisfy customers in an environment where the competition is continually trying to do a better job. The delivery of customer satisfaction becomes a dynamic goal.

...and benefits many employee groups
Because we have fifteen simulations varying in complexity, we have the right simulation for any level within the organization. Workshops can be designed to train the fundamentals of business, principles of marketing, or the techniques of advanced business management.

More advanced workshops teach integrated business management to leaders and managers. The flexible design of the simulations allows customization of the training program to the strategic objectives of the organization.

Request a FREE guided tour of a simulation at your desk!

 

 

Hear the Buzz...

"...the skills and abilities Marketplace calls out for to be successful are the very skills needed to survive in business today..."
JI, Rockwell Int'l.

 

"This seminar has really contributed to strengthen the understanding of all the parameters affecting business decisions"
GD, Kodak

 

"...all team members came away from the sessions with a better understanding of how a business operates and an appreciation on how they can influence business results"
PH, Manager, ABB Components Division


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