“I wanted to say again how impressive your simulation was. I have used simulations twice before and this one is light years ahead. No comparison!”
~Participant, BASF Corp.
"We used the 3C Group and had a WONDERFUL experience"
~ Director, Global 50 Corporation
Competing teams run a virtual company that mimics the rigors and realities of real business.
Our business simulations help develop keen business insight.
We offer seventeen variations of our family of simulations. They vary in depth and complexity of decision-making, and emphasize different areas of business.
They share the following characteristics:
It is a sophisticated computer program (accessed via the Web) that mimics the competitive, ever changing marketplace.
The purpose of the simulation is to help develop insights into the strategic and operational issues of a business enterprise, by making many cross-functional decisions and analyzing the consequences.
The simulation exercise lets teams learn and gain experience by making true-to-life business decisions. They deal with market analysis, strategy formulation, and implementation of strategy, and they see the immediate results of their actions.
Participant-teams are placed into a very realistic business setting. They run a virtual company and teams compete with each other for market leadership.
Designed for the web, it provides ease of use and accessibility. It eliminates the need for software installation, and avoids technical issues common in older simulations.
Our simulation offers an efficient way to expose managers to many of the functional disciplines of a business enterprise.
Within a short amount of time they discover the connections between marketing, sales, operations, finance, accounting and team management. They realize how their actions affect the performance of others and the bottom line of the entire organization.
It enables participants to see the impact of their decisions on several business measures.
In the simulation, focusing only on financial performance is not enough. Success lies in attracting customers and keeping their business. Participants must satisfy customers in an environment where the competition is continually trying to do a better job. The delivery of customer satisfaction becomes a dynamic goal.
Because we have seventeen simulations varying in complexity, we have the right simulation for any level within the organization.
Workshop content can be tailored to train the fundamentals of business, principles of marketing, or the techniques of advanced business management.